b. 1986, HK.


I help build brands from scratch. 

I'm passionate about brand experience development.

I create and tell product stories. 

I come up with interesting ways to engage with your target audience. 

I establish creative and marketing strategy for products.

I write for advertisements of all kinds. 

I have written for banks, insurance, pharmaceuticals, travel, luxury, music, home furnishings,  beauty, automobiles, entertainment, child care, jewelry and packaged foods brands. 

When I'm not at work, you'll find me looking at shoes, innovative furniture, home decor, dog pictures and pocketbooks.