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Task: Make esurance relevant to a younger target audience.
Unique Selling Proposition : Ease & convenience
Tagline: Go Easy.
Banner/Outdoor Ads | Ride With Sheldon Web Engagement | Design Your Bumper Sticker | Event Sponsorship | Ambient Easy Shopping Card Totaler
Go easy.
Online learn to drive while you play game.
Game on facebook
Interactive social media / CRM
Making shopping easy
Outdoor event
Bringing back the drive-in theatre experience
Personalized parking
! Student/Spec project to demonstrate copy/idea.